Contextual advertising – this is the fastest method attract the target audience to the website. This type of advertising can instantly increase not only the number of visitors to the site, but also significantly raise the level of sales of goods (services).
After the development of the site must attract visitors (potential clients) on the website, as the website development is only the first step to successful business development. Contextual advertising is necessary in many cases and specialists in Internet advertising, Studio "Web Building", recommend periodically or constantly, depending on the goals and conditions, to conduct contextual advertising to attract customers, but in the first three months after the development of the site specialists of the company "Web Building"; it is strongly recommended to order contextual advertising service from professionals. Since the first month, after development, the site is often "invisible" for search engines, even when ordering seo (website optimization: website promotion, website promotion), because professional search engine optimization is a painstaking and long process, and the site should make a profit from the first days of work, and not & ldquo;idle”. Therefore, for business development, and not its stagnation, it is necessary to combine contextual advertising and search engine optimization of the site, which will increase the likelihood of selling goods (services).
Contextual advertising from the Studio "Web Building "
Contextual advertising is carried out both in search engines and on thematic sites, and in some cases, advertising will be shown on the sites of Your competitors, which is quite effective!
Contextual advertising is effective in that advertisements are broadcast only on sites with a similar theme, on thematic sites, and in search engines (subject matter of the search query is taken into account), that is, it is aimed directly at the target audience. Contextual advertising is an ideal tool for advertising on the Internet, when you need instant results and to support a constant flow of visitors to the site, in addition to search engine optimization of the site.
In many cases, after a few hours, after the start of contextual advertising, the result appears in the form of calls. And sometimes it happens that the Manager of the company is not able to cope with incoming calls!
What is included in the management of the advertising campaign:
- Setting prices for ads (per click or per 1000 impressions).
- Define the monthly and daily budget.
- Preparation and coordination of advertising blocks.
- Selection of phrases and exception words.
- Selection and correction of the most profitable words and phrases during the advertising campaign.
- Bid Management.
- Open pricing policy.
- Monthly and weekly report.
- Monthly analysis and adjustment of the effectiveness of advertising campaigns.
the Key to success in contextual advertising is a good budget, successful positioning and effective advertising text. Competent preparation of all stages will allow you to spend a minimum of money on contextual advertising and get the maximum effect.
we can order contextual advertising:
- Google Ads: advertising on thematic sites and in the Google search engine.
- Yandex Direk: advertising on thematic sites and search engine Yandex.
effective program management in contextual advertising requires a lot of time and attention. Employees of the Studio "Web Building" regularly check the statistics of the advertising campaign, the presence and preservation of agreed positions, regulated rates per click, if necessary, selected additional words, phrases, synonyms.
For a more effective advertising company, you can additionally use display advertising and enable retargeting/remarketing, which will significantly increase the flow of the target audience to the site.
Contextual advertising: price
the cost of contextual advertising consists of a monthly advertising budget, which you are willing to spend on advertising and Studio Commission, payment for the services of the Agency for maintaining an advertising account.